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Putting an agency up for review can be a costly and time-consuming task. But with agencies clamoring for more clients, the recession might be the right time to weigh your options.
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Pitching to the ever-savvy CMO crowd can be a daunting challenge. To effectively reach this elite group, follow these tips.
View Article8 false promises agencies make to clients
During the pitch process, agencies will say a lot of things to land a brand's business. Here is a list of claims that should raise eyebrows among potential clients.
View Article5 signs your marketing is outdated
Despite the best intentions, marketing strategies can begin to lag. These indicators suggest that your program is behind the times.
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