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Why you should reevaluate your agency right now

Putting an agency up for review can be a costly and time-consuming task. But with agencies clamoring for more clients, the recession might be the right time to weigh your options.

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Your guide for marketing to marketers

Pitching to the ever-savvy CMO crowd can be a daunting challenge. To effectively reach this elite group, follow these tips.

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8 false promises agencies make to clients

During the pitch process, agencies will say a lot of things to land a brand's business. Here is a list of claims that should raise eyebrows among potential clients.

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5 signs your marketing is outdated

Despite the best intentions, marketing strategies can begin to lag. These indicators suggest that your program is behind the times.

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